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Our Mission + Values

Our first mission has always been to educate and then empower. We give our consumers a salon quality haircare line that was formulated by professionals to enhance the quality of natural hair. Our products were created to wrap every Naturalistas head of hair in #Hairlove. Giving their hair the feeling of being touched by a caring salon professional hands every time

Products Made Exclusively for You

Whether you hair is wavy, curly, coily, or kinky... we know exactly what your curls need. 👌🏾



Naturally Formulated for gentle cleansing.

Conditioners & Treatments

Softens, Moisturizes, and Hydrates the hair.

Hydraters & Moisturizers​

Naturally Formulated for gentle cleansing.


Refine and defines hairstyles with flexible hold.

Finishers & Style Protection​

Gives shine, protection, and flexible hold.

Rhea Pettway

Innovator. Perfectionist. Overall Passionate Stylist.

Since 1999 Rhea Pettway has not only been passionate about hair, but her thirst for maintaining healthy tresses coupled with educating herself on new and innovative hair trends, have kept her a step above the rest. She obtained her Business Degree from the University of Cincinnati in 2007, which has allowed her to grow her brand even more. In opening her salon in 2010 she made it her mission to give her clients a “straight with no chaser” cosmetologist experience, while focusing on what their hair concerns are.

As Seen On

Our Blissful Bundle


Are your curls looking for a burst of clean refreshed strands and JUICY curls? Well……the Juicy Love Bundle is for you. Refresh your curls by starting with our Cleansing Shampoo and Hydrating Conditioner. Follow up with Twist, Braidouts, wash-n-go or any juicy style with our Tangerine Bliss Curling Custard and Flaxseed and Cucumber Curl Enhancing Foam. Jump right in and enjoy bringing the natural spring back into your springy curls!Join the #trifectahaircare family and become a #TRIFECTACUTIE 🥰

Hydration Duo

The ultimate hydration and moisturizing duo! Your hair will feel silky to the touch and soft from root to tip. 

Nutty Butta Hair Defining Butter

Nutty Butta, Hair Defining Butter, infused with Mango and Raw Shea Butter.

Flaxseed & Cucumber Curl Enhancing Foam

Gives natural textures a finished and polished look with flexibility and staying power.

Moisture Balance Hydrating Shampoo & Conditioner

Cleanse, Detangles, and Protect hair strands with Avocado, Rose and Lavender.